Draya Michele channeled the ’90s for Superdown.
The actress and development entrepreneur has been part of Revolve’s 3,500-influencer library for the previous couple of years. In April, the e-tailer launched Superdown, a procuring website and apparel mannequin geared towards Gen Z and millennial consumers. Shortly after launch, Superdown launched a small capsule assortment with DJ Slash influencer Chantel Jeffries. Now Superdown is working with Michele on a garments line that releases new merchandise every month.
“I’ve been in the fashion industry for 10 years, most of the time I get inspiration for all my brands from travel and Instagram, seeing what other girls are wearing and trying to keep up with trends and what’s going on in the world.” Michelle Er talked about. “I’m inspired by the world around me, social media and iconic fashion eras, the 90s and 2000s. I’m really happy that the 90s trend is back and it’s now in fashion, hair and makeup .I’m waiting for the 2000s, the return of little baby Ts and shiny lipsticks.”
Michelle shot to fame when she starred in VH1’s actuality current “Basketball Wife,” and has 7.5 million Instagram followers, a number of whom are of their 20s and 20s, and reside all through the U.S., largely in New York. Michele has three of her private fast development producers: Mint Swim, with 262,000 Instagram followers; a streetwear label generally known as Fine Ass Girls and an informal label generally known as Beige & Coco.
According to Revolve Chief Brand Officer Raissa Gerona, their collaboration with Superdown marks the first of what the mannequin is perhaps in a further impactful assortment.