The night time earlier than: 5 methods to navigate the pending vacation present crunch


NEW YORK, Oct 4 (Reuters) – If your children have their hearts set on a selected toy this vacation season, a phrase of warning: It may not be straightforward as wandering right into a retailer and plucking it off a shelf.

Instead, you could possibly end up smack in the course of provide chain hell.

In some ways, 2021 is an ideal logistical storm, says Juli Lennett, U.S. toy business advisor at The NPD Group.

“This has to do with shutdowns in China due to COVID, the cost of shipping increasing incredibly, the port of L.A. backing up, and the lack of trucks and drivers,” Lennett explains.

On high of every little thing, there’s additionally sky-high client demand. Last yr’s toy gross sales via August have been up 18%. This yr’s gross sales are up one other 18%, and that momentum is predicted to proceed barreling via the tip of the yr, Lennett says.

“There has been an incredible increase in consumer demand,” says Ed Desmond, government vice chairman for the commerce group The Toy Association. “People have been in their homes for a year and half, and that has affected all kinds of consumer products – including toys.”

Supply-chain challenges world wide don’t imply that you’re out of choices. But the scenario does require that you simply be extra strategic and considerate about vacation planning than in years previous.

Here are 5 suggestions from the specialists:


It may appear foolish to begin shopping for now for an occasion months away, however that precisely what you ought to be doing.

“So many people tend to wait until the holiday season, but there is actually good supply right now on the shelves,” Desmond says. “If you’re in stores for other reasons like back-to-school shopping, and you see something you like, pick it up now.”


Every yr, there are a handful of toys that catch hearth in youngsters’s imaginations. If what you might be in search of falls into that class, be proactive.

For occasion, 9 of the highest 10 fastest-selling new toys are both buying and selling playing cards (soccer and baseball), or constructing units, in accordance with The NPD Group. In different phrases, in case your child desires a Lego set for Boba Fett’s ship from the Star Wars character universe — #6 on NPD’s checklist – begin buying.

Other sizzling toy lists that would tip you off about impending product squeezes: The Toy Insider, Amazon, Walmart, and Macy’s.


An in-demand product means it is going to be difficult this yr to search out engaging reductions – however not essentially not possible. Consumer finance skilled Andrea Woroch suggests websites which monitor worth drops, like Honey, whose “Droplist” notifies you when focused objects get discounted.

Also be looking out for retailer coupons, reminiscent of via the browser extension Cently, which can mechanically seek for relevant coupons and apply these codes at checkout.

You would possibly discover further reductions for first-time purchases at a retailer, or for subscribing to their e-mail checklist. You may additionally get financial savings after the very fact; some retailers will refund the distinction if there’s a subsequent worth drop shortly after your buy.


Most customers have a “go-to” web site for a lot of purchases, like Amazon, and don’t search a lot past that. In 2021, you might need to deepen your pool of shops: simply because one thing is unavailable at one, doesn’t imply it’s out-of-stock at one other.

Google Shopping, Woroch suggests, is a useful gizmo for surveying a big selection of shops for a similar merchandise.

Another tip from Woroch: If an merchandise is extraordinarily standard and occurs to be accessible domestically, choose the “curbside pickup” possibility. An on-line order may at all times get canceled by retailers in the event that they run out, so take benefit and go choose it up your self.


If you might be fixated on one desired merchandise, you’ve got primarily boxed your self right into a nook. Whereas when you have a number of prospects, you’ve got elevated your possibilities of getting at the very least one thing on the checklist.

It is likely to be an excellent time handle expectations, and encourage children to ask Santa for just a few completely different items that they’d be equally pleased with.

“If they want something very specific, you might have to divert them in a different direction,” says Lennett. “Or you could possibly get not that exact product, however one thing shut.”

Editing by Lauren Young and Aurora Ellis
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Shoppers walk with shopping bags as they take care of their last-minute Christmas holiday gift purchases outside department stores in Paris, France, December 23, 2016.  REUTERS/Charles Platiau

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