Pinterest launches new advert options to drive buying

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Oct 6 (Reuters) – Pinterest (PINS.N) will roll out new options for manufacturers to advertise merchandise and concepts to customers, the digital pinboard firm stated Wednesday, a part of an effort to develop on-line buying on its website.

The options come as social media rivals together with Facebook (FB.O), TikTok and Snap Inc (SNAP.N) compete for the profitable e-commerce market with in-app buying or digital clothes try-ons.

Brands can now add their product catalogs and Pinterest will mechanically pull gadgets right into a slideshow commercial that might be tailor-made to customers based mostly on their pursuits, the corporate stated.

The function will make it simpler for advertisers to have video adverts, which may be time-consuming to supply, stated Julie Towns, world head of adverts product advertising at Pinterest.

“We want to drive that attention-grabbing aspect that video has,” she stated.

Even as different tech giants enter e-commerce, Pinterest’s benefit is customers come to the app with a buying mindset and to “plan their future,” stated Jon Kaplan, Pinterest’s chief income officer.

The website has turn out to be broadly generally known as the place the place customers can save concepts for subjects such weddings, dwelling decor or recipes.

Pinterest may also introduce an advert format to facilitate firms and content material creators working collectively on paid partnerships. For instance, a creator could make a video put up a few dessert recipe, and a baking model pays to advertise that advert to extra customers.

Reporting by Sheila Dang in Dallas and Arriana McLymore in New York; Editing by Cynthia Osterman

Pinterest app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration