CNN’s long-struggling morning present “New Day” continues to hamper the liberal community with disappointing viewership, hitting a brand new low final week.
“New Day” averaged solely 346,000 viewers on Friday to kick off the fourth quarter of 2021 with its lowest-rated program of the 12 months after a dismal summer season.
“New Day” not too long ago completed the third quarter with its smallest viewers since 2014. The hapless morning present averaged solely 444,000 viewers to complete because the No. 42 cable information program, behind dozens of Fox News and MSNBC choices that air throughout much less fascinating timeslots.
CNN’s flagship morning present additionally had a tough time attracting viewers from the class most coveted by advertisers through the third quarter. “New Day” averaged solely 90,000 viewers in the important thing information demographic of adults age 25-54, ending because the No. 39 cable information program within the essential class.
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The pattern continued to Friday, as “New Day” attracted solely 59,000 viewers from the advertiser-coveted demo on October 1.
“New Day” was purported to emerge as CNN’s prize program when CNN Worldwide president Jeff Zucker launched it in 2013, shortly after he took management of the community. Broadcast manufacturing commerce publications praised the show’s elaborate set design and CNN even enlisted pop music famous person Alicia Keys to perform a promo jingle forward of its extensively publicized debut.
Zucker, who was as soon as thought of a morning present guru for his time operating NBC’s “Today,” has been unable to duplicate the success at CNN.
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“New Day” has relaunched with new anchors a number of occasions and struggled to realize relevancy. Original hosts Chris Cuomo, Kate Bolduan and Michaela Pereira are gone, and longtime co-anchor Alisyn Camerota was changed earlier this 12 months by outspoken Brianna Keilar, who now shares the anchor desk with John Berman.
Keilar has change into identified for a partisan method that’s usually reserved for primetime opinion programming. In April, govt producer Eric Hall told Variety that the morning present would play to Keilar’s strengths.
“Being blunt, being candid … calling a spade a spade,” Hall mentioned when explaining his imaginative and prescient for the relaunched program.
Keilar’s fashion hasn’t resonated with potential “New Day” viewers regardless of Zucker’s most up-to-date try to resuscitate his struggling morning program.
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