MSNBC anchor Nicolle Wallace went to nice lengths to hyping the marketing campaign launch of liberal commentator-turned political candidate Matthew Dowd. 

Dowd, a political commentator and former Bush aide who has made common appearances on MSNBC and CNN since his departure from ABC News, introduced on Wednesday he was working as a Democrat for lieutenant governor within the purple state of Texas. 

On “Deadline: White House,” Wallace provided an enthusiastic introduction for her “old friend.”

LEFT-WING PUNDIT MATTHEW DOWD ANNOUNCES BID FOR TEXAS LIEUTENANT GOVERNOR

“For people who don’t know you, you have such a well-rounded life experience that I think you bring to all analysis,” Wallace started. “You certainly brought it to campaigns and you brought it to wearing your heart on your sleeve when you very publicly broke with George W. Bush and you come to it as a human and a friend and a dad. And I want to hear how that drove you what you did today.”

Towards the tip of an almost nine-minute section, the MSNBC host provided an endorsement of his character.

“As someone who’s been in the room when you delivered difficult truths to people in power, I can attest to your ability the lay it out straight no matter the consequences,” Wallace advised her former Bush colleague earlier than congratulating him on his marketing campaign launch.

Wallace then invited Dowd to partake in two separate panel discussions, one on the Texas abortion ban and the opposite on the Democrat spending invoice drama on Capitol Hill, as if he had been MSNBC’s run-of-the-mill political analyst. 

Dowd actually benefited from such publicity although, showing for almost half of the primary hour of “Deadline: White House.”

The candidate was additionally touted on “The ReidOut” whereas collaborating in a panel dialogue about Jan. 6.