I’m so glad my booze business was rejected on Dragons’ Den – it’s now worth 15% MORE at £4.6m

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ENTREPRENEUR Max Ruether did not safe an funding within the Dragons’ Den lair – however his spirits couldn’t be greater.

His booze business has boomed within the months since filming, and it’s now worth 15 per cent extra at a tasty £4.6m.

The brains behind O'Donnell Moonshine - August Ullrich, Philip Morsink, and Max Ruether
The brains behind O’Donnell Moonshine – August Ullrich, Philip Morsink, and Max RuetherCredit: O’Donnell Moonshine
The trio, who have been friends since school, were rejected on Dragons' Den
The trio, who’ve been pals since college, have been rejected on Dragons’ DenCredit: O’Donnell Moonshine
Moneyman Peter Jones swore as he tasted the powerful drink
Moneyman Peter Jones swore as he tasted the highly effective drinkCredit: BBC

Max was asking for £200,000 for 5 per cent fairness on the hit BBC present, filmed final 12 months.

Despite seeing potential within the handmade spirits model, Max walked away from the millionaires empty-handed.

But fortunately he’s had the final snicker as Manchester-based O’Donnell Moonshine is now worth 15 per cent extra at £4.6m.

Sales additionally shot up 1,000 within the week because the episode aired final month, so issues are solely wanting up.

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I went on Dragons' Den and turned down FOUR offers - but I don't regret it

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I went on Dragons’ Den and turned down FOUR gives – however I don’t remorse it

Dragons' Den fans rip into Steven Bartlett for 'rude' stunt in middle of pitch
off pitch

Dragons’ Den followers rip into Steven Bartlett for ‘rude’ stunt in center of pitch

CEO Max, 33, stated: “I’m not going to lie, going through a number of the most profitable businesspeople within the UK and getting their suggestions on the model, merchandise and firm was a nerve-wracking expertise.

“But as soon as my preliminary nerves have been overcome, it was nice to speak concerning the business.

“Regarding the end result, after all, within the first occasion I was disenchanted.

“However, after reflecting on it all, I began to see all the positives in the way we do things.”

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The thought for the O’Donnell Moonshine brewed on a visit to southern America with college friends August Ullrich and Philip Morsink, each 34.

They fell in love with the idea – impressed by the gangsters of the Prohibition period – and shortly determined to leap on it.

“We do like to drink, especially an interesting drink,” he stated.

August and Philip based the agency in Germany in 2016, earlier than Max joined to deliver the product to the UK market.

And after childhood goals of constructing it on the present, they discovered themselves standing earlier than the 5 fierce millionaires on BBC’s Dragons’ Den to pitch their handmade drinks, served in Mason Jars harking back to the illegally distilled alcohol of the Nineteen Twenties.

Max stated: “We all used to say, ‘imagine being on the show one day, how cool would that be?’.

“So, in 2021 I took a punt and applied. We had nothing to lose.”

STRONG FUTURE

The Dragons knocked again the bevs and have been critically impressed with the distinctive look and style.

Though moneyman Peter Jones winced and swore after taking a swig as a result of drink’s excessive energy.

Fellow Dragon Deborah Meaden additionally joked “it’s quite strong” as she laughed at him struggling to swallow.

While they may see a powerful future for the tipples, all 5 stated “I’m out” after questions marks hovered over the funds.

But Max’s disenchanted shortly dried up as gross sales soared 10 instances their regular price within the week after the episode aired.

It adopted a stonking 2021 for O’Donnell Moonshine, which surpassed its targets by 10 per cent – a “huge” achievement for a small business.

Max, who has identified his business companions for greater than 23 years, now desires to indicate off their success to those that turned them down.

In the primary occasion, I was disenchanted, nevertheless upon reflection I noticed all of the positives in the way in which we do issues.

Max Ruether O’Donnell Moonshine

“I would love to show everyone the results my team and I have achieved in the last year,” he stated.

“We have overachieved our turnover targets, paid off a load of the debt, and had a really good year all around.”

The firm is known as after Edward O’Donnell – the chief of Chicago’s South Side Gang throughout the beer wars of the Nineteen Twenties.

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It is impressed by the riot and inventiveness of the American prohibition period, the place unlawful alcohol was produced in a single day by moonlight to keep away from detection.

O’Donnell Moonshine gives flavours comparable to Tough Nut, Wild Berry and Sticky Toffee – and 72 per cent ABV High Proof.

O'Donnell Moonshine products are inspired by the rebellion of the American prohibition era
O’Donnell Moonshine merchandise are impressed by the riot of the American prohibition periodCredit: O’Donnell Moonshine
CEO Max was 'disappointed' not to secure investment but can now see the positives
CEO Max was ‘disappointed’ to not safe funding however can now see the positivesCredit: O’Donnell Moonshine

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