All in one News Portal

Huawei spin-off model Honor enters high three in China cargo rating -research

SHANGHAI, Oct 28 (Reuters) – Honor, the Chinese smartphone model spun out of Huawei Technologies Co Ltd (HWT.UL), noticed shipments soar within the newest quarter to turn out to be the nation’s third-ranked model, stated analysis agency Counterpoint Research, which tracks {hardware}.

The model’s swift rise comes after Huawei noticed gross sales tank following sanctions imposed by the United States that prevented it from sourcing chips.

Honor offered 96% extra telephones within the quarter ending in late September than within the corresponding interval a 12 months earlier than, stated Counterpoint, to seize a share of 15% of the market in China.

It now ranks after Vivo and Oppo, with shares of 23% and 20% of the market, respectively.

Honor originated as a sub-brand of Huawei that specialised in low-end and mid-range gadgets. This 12 months, Huawei stated it had offered the division to a consortium of consumers together with the federal government of the southern boomtown of Shenzhen.

The firm has ramped up promoting and advertising in China since. In August it launched its Magic 3 high-end line of telephones that sells for as a lot as 7,999 yuan ($1,250).

Overall gross sales of smartphones for the quarter fell 9% on the ear, as demand stayed weak on ever-lengthening improve cycles.

Xiaomi Corp (1810.HK) grew shipments 15% to realize a market share of 14%, placing it in fourth place. Apple Inc (AAPL.O) ranked barely behind, with a 13% share of the market.

Reporting by Josh Horwitz
Editing by David Goodman and Clarence Fernandez

Huawei logo is seen during Munich Auto Show, IAA Mobility 2021 in Munich, Germany, September 8, 2021. REUTERS/Wolfgang Rattay