HBO Max sharpens costs for European launch, provides extra international locations


STOCKHOLM, Oct 5 (Reuters) – HBO Max is stepping up the competitors on costs with Netflix (NFLX.O) and Disney (DIS.N) for the streaming service’s upcoming European launch, and including extra international locations to its launch slate.

The service, owned by AT&T Inc (T.N), will initially be out there in Sweden, Denmark, Norway, Finland, Spain, and Andorra from Oct. 26, adopted by 21 extra international locations over the following yr, up from its earlier plans to launch in 14 international locations.

Subscribers will be capable to watch upcoming Warner Bros. films – akin to “King Richard” starring Will Smith and Keanu Reeves’ “The Matrix Resurrections” – on HBO Max 45 days after theatrical launch. Subscribers within the Nordics will be capable to watch the flicks from this yr, and others from subsequent yr.

“We are lowering prices in the Nordic region by about 20%, and maintaining the price in Spain,” HBO Max’s EMEA General Manager Christina Sulebakk instructed Reuters on Tuesday.

In Sweden, month-to-month subscriptions will drop to 89 crowns ($10.20) from the present 109 crowns for HBO Nordic, she mentioned.

HBO Max, launched within the United States final yr, will exchange regional networks akin to HBO Nordic and convey in additional content material from Warner Bros., HBO, DC and Cartoon Network.

Alongside unique exhibits akin to “Game of Thrones,” “The Sopranos,” “Succession,” and “Sex and the City,” it’ll supply upcoming worldwide unique exhibits akin to Denmark’s “Kamikaze,” Spain’s “Todo lo Otro” Romania’s “Ruxx,” Hungary’s “The Informant,” and Poland’s “Still Here”.

Monthly plans for each Netflix (NFLX.O) and Disney Plus (DIS.N) begin at 89 crowns. However, a reduced annual HBO Max plan will price 699 crowns, lower than the 890 crowns charged by Disney Plus.

Apple (AAPL.O) TV+ prices 59 crowns per thirty days and regional rival NENT’s (NENTb.ST) Viaplay begins from 129 crowns.

While HBO Max has a number of plans throughout numerous value factors within the United States and Latin America, Europe could have just one plan. The top-end U.S. plan prices $14.99 per thirty days.

“It’s the full flavour … we are not introducing a basic tier, and we are not introducing an advertising funded model either,” Sulebakk mentioned.

($1 = 8.7238 Swedish crowns)

Reporting by Supantha Mukherjee, European Technology & Telecoms Correspondent, primarily based in Stockholm
Editing by Mark Potter

HBO logo is on display during an Apple event in San Francisco, California, U.S., March 9, 2015.  REUTERS/Robert Galbraith