GM, Ford to settle swimsuit over use of ‘BlueCruise’ identify for hands-free driving

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WASHINGTON, Oct 4 (Reuters) – General Motors Co (GM.N) and Ford Motor Co (F.N) have agreed to settle a authorized battle over the latter’s use of the identify “BlueCruise” to market its hands-free driving expertise.

In a discover filed in court docket late on Friday, the 2 automakers mentioned they’re within the “process of settling all claims and counterclaims at issue.” A decide agreed to dismiss the swimsuit on situation the automakers finalize a settlement inside 60 days. No particulars had been launched.

A Ford spokesman mentioned the settlement has not been finalized however mentioned the No. 2 U.S. automaker will “continue to use the BlueCruise name, as we do today for F-150 and Mustang Mach-E and next for the 2022 Expedition.”

GM mentioned each automakers “have resolved the case and related proceedings amicably. At this time, we have no further comment.”

In July, GM and its Cruise robo-taxi subsidiary filed a lawsuit to cease Ford from utilizing the identify BlueCruise. GM mentioned in July the automakers had held “protracted discussions” over the matter however did not resolve it.

“Ford knew what it was doing,” GM mentioned within the lawsuit. “Ford’s decision to rebrand by using a core mark used by GM and Cruise will inevitably cause confusion.”

GM introduced in 2012 it will use the identify Super Cruise for its hands-free driver help expertise, and has been advertising the expertise utilizing that identify since 2017.

Ford beforehand known as the lawsuit, filed in federal court docket in California, “meritless and frivolous,” saying “drivers for decades have understood what cruise control is, every automaker offers it, and ‘cruise’ is common shorthand for the capability.”

Automakers are racing to deploy expertise to allow drivers to take their fingers off the steering wheel in site visitors jams or on highways. The so-called Advanced Driver Assistance Systems, corresponding to Tesla Inc’s (TSLA.O) semi-automated Autopilot expertise, will not be supposed to permit drivers to disengage totally from driving for prolonged durations.

Automakers have used the phrase “cruise” for many years to explain programs that enable drivers to set a pace the automotive will keep, often in freeway driving.

GM’s majority-owned Cruise self-driving car unit has been working since 2013.

Ford introduced it will use the identify BlueCruise for its hands-free driving expertise in April this 12 months. learn extra

Reporting by David Shepardson; Editing by Dan Grebler

A Cruise self-driving car, which is owned by General Motors Co, outside the company’s headquarters in San Francisco, September 26, 2018. REUTERS/Heather Somerville

A Cruise self-driving car, which is owned by General Motors Co, outside the company’s headquarters in San Francisco, September 26, 2018. REUTERS/Heather Somerville

A worker prepares Ford Mustang Mach-E ahead of the Munich Motor Show IAA Mobility 2021 in Munich, Germany, September 6, 2021. REUTERS/Michaela Rehle