Seventeen years after he took over his father’s Selera Rasa nasi lemak enterprise, Mr Abdul Malik Hassan, 49, can look again on his achievements with a glowing sense of pleasure.
Not solely is the stall in Adam Road Food Centre thriving as a household enterprise shared with Mr Malik’s 4 youthful siblings, he additionally launched Crave – The Original Adam Road Nasi Lemak By Selera Rasa six years in the past with a enterprise accomplice to take his nasi lemak into buying malls.
There are actually 45 Crave shops in locations akin to Bugis Junction, AMK Hub and Paya Lebar Square.
This yr, he got here up with two new tasks to help different hawkers and small companies, spurred by a dialog with Mr Masagos Zulkifli, Minister-in-charge of Muslim Affairs, who requested him to assist different meals and beverage house owners.
The first is Kaaakis, which Mr Malik describes as a halal mini cafe that includes a number of manufacturers akin to Old Amoy Chendol from Chinatown Complex Market and Food Centre, Padang Grill by Rumah Makan Minang in Kandahar Street and Ministry of Rojak by Abdhus Salam Rojak in Ayer Rajah Food Centre.
The first Kaaakis opened in Sun Plaza with three manufacturers in June, and the second in Buangkok with two manufacturers in October.
Mr Malik partnered NTUC Foodfare, which had been working two meals stalls in Pasir Ris West Plaza, and opened the third Kaaakis there final month by including 4 extra manufacturers.
Kaaakis seems to be like a mini foodcourt however is run very otherwise.
Nobody pays lease. Instead, Kiosks Collective, the corporate that Mr Malik is a accomplice of, takes care of all the prices. These embody renovations, hiring workers and even paying for among the components.
But the manufacturers personal their names and preserve their recipes.
In the case of Padang Grill, Kaaakis buys the spice paste from Rumah Makan Minang however offers the meat and seafood.
Mr Malik additionally got here up with a quicker approach of getting ready the dishes utilizing a mix oven after six months of analysis. “They used to take 45 minutes to cook a dish on the stove. Now they can cook 16 dishes in that time,” he stated.
In return, the manufacturers obtain a proportion of the income. Mr Malik stated that is extra clear than sharing earnings, which is what number of large gamers function. “After cutting labour costs and this and that, from a revenue of $10,000 or $5,000, the profit is down to $1,000 only.”
The idea is working, he stated, and there are plans so as to add three extra Kaakis cafes – at Lot One Shoppers’ Mall, The Rail Mall and Yew Tee Point – early subsequent yr. He has roped in a complete of 14 manufacturers, he added.
The identify “Kaaakis” comes from the phrase “kakis”, Singapore slang for “buddies”. “When we went for Singapore Day events overseas, we called fellow hawkers ‘Singapore kakis’,” Mr Malik defined.
There are three As within the identify as a result of “we have Malay, Chinese and Indian brands – all are As, all are important”.
This yr, Mr Malik additionally began a mentorship programme to assist small companies broaden.
Once a month, he holds a chat over videoconferencing platform Zoom for 48 enterprise house owners who want to study points akin to financing or human assets.
He then schedules one-to-one conferences to assist them remedy their issues.
Anyone can textual content or e-mail him to affix the programme and it’s free.
“But I ask them some questions to make sure they are actually doing a business,” he stated. “And I give them homework. At the end of the month, they have to show me what they have done.”
He added: “When they grow, they and their family are happy. But I’m the happiest.”