Formula E stories 32% rise in TV viewers for season seven


LONDON, Oct 4 (Reuters) – The electrical Formula E sequence noticed a 32% year-on-year rise in international tv audiences final season with free-to-air offers in key markets driving the expansion after a pandemic-hit 2020, it reported on Monday.

The city-based championship, whose largest shareholder is telecoms group Liberty Global, mentioned that for the primary time most viewers (62%) had been watching races reside by the tip of the season reasonably than as highlights or repeats.

Formula E mentioned its cumulative viewers rose to 316 million, regardless of a shortened season and the dearth of races in Asia on account of COVID-19.

Season seven, operating from February to August 2021, was the first as a full FIA-sanctioned world championship and had 15 rounds with Dutch driver Nyck de Vries profitable the title for Mercedes on the closing race in Berlin.

The heavily-disrupted sixth season ran from November 2019 to August 2020 and had 11 races, six of them held within the house of 9 days at Berlin’s outdated Tempelhof airport to finish the calendar.

The 2018-19 season 5 featured 13 rounds.

Formula E mentioned Germany noticed the most important viewers development, rising 338% in comparison with season six, with races broadcast free to air on Sat.1. Brazil’s viewers grew 286%.

Live audiences in Britain had been up 156% year-on-year, with the 2 London races broadcast on Channel Four.

“It’s clear there is strong fan interest in Formula E’s electric racing in cities,” mentioned Formula E chief govt Jamie Riegle.

“We are delighted to see our strategy of partnering with broadcasters committed to localised, engaging and accessible free-to-air coverage paying off.”

Season Eight is because of begin in January, 2022, with a report 16 races in 12 areas.

Reporting by Alan Baldwin, enhancing by Ed Osmond

Motorsport - Formula E - Berlin ePrix - Berlin-Tempelhof, Berlin, Germany - May 25, 2019   General view of spectators in a stand   REUTERS/Hannibal Hanschke