Fireside app launches to assist creators host dwell interactive reveals

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Oct 5 (Reuters) – Fireside, an app co-founded by entrepreneur Mark Cuban, launched on Tuesday to assist podcasters, musicians and different skilled content material producers create dwell reveals with the power to work together with the viewers.

The app launches at a time when social media giants and different startups are more and more specializing in dwell options. For occasion, Twitch and Alphabet Inc’s (GOOGL.O) YouTube supply dwell video streaming, whereas Facebook (FB.O) and Twitter (TWTR.N) have launched dwell audio room chats.

“The vehicle we’ve built is a production studio on your phone,” Falon Fatemi, Fireside co-founder, mentioned in an interview.

Content creators will have the ability to begin interactive reveals from their telephone utilizing the Fireside app, which can document and transcribe the present mechanically.

Fireside additionally lets customers stream their present mechanically to different platforms corresponding to YouTube, Facebook and Twitch, which helps streamline an in any other case sophisticated course of if creators wish to distribute their content material in a number of locations, Fatemi mentioned.

Creators may earn cash from their reveals by promoting tickets for digital entry or inserting advert breaks.

Being in a position to hear how listeners are responding to the present in real-time can assist creators enhance their content material, Fatemi mentioned.

“Quality content is king. … Attracting audiences, that’s the biggest challenge,” Fatemi mentioned. “Understanding how audiences react to content as they’re consuming it live is the key.”

Fireside is the most recent tech enterprise for Cuban, who can also be an investor in different tech startups corresponding to Samba TV and streaming service Philo.

Reporting by Sheila Dang in Dallas; Editing by Will Dunham

Basketball - Dallas Mavericks' Luka Doncic Press Conference - InterContinental hotel Slovenia, Ljubljana, Slovenia - August 10, 2021 Dallas Mavericks' owner Mark Cuban during the press conference after Luka Doncic signed a contract extension REUTERS/Borut Zivulovic/File Photo

Mark Cuban, entrepreneur and owner of the Dallas Mavericks, speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 21, 2019. REUTERS/ Mike Blake/File Photo

Basketball - Dallas Mavericks' Luka Doncic Press Conference - InterContinental hotel Slovenia, Ljubljana, Slovenia - August 10, 2021 Dallas Mavericks' owner Mark Cuban during the press conference after Luka Doncic signed a contract extension REUTERS/Borut Zivulovic/File Photo