Eric Adams, in his first marketing campaign advert since successful the Democratic major for mayor, touts his working-class upbringing by a mom who labored three jobs, vowing to fund training for younger youngsters and reasonably priced housing if elected to guide City Hall.
In the 30-second ad titled “Mom,” launched a month earlier than the November normal election, the Brooklyn borough president featured his mom, Dorothy Adams — a home cleaner and cook dinner who died in March at age 83.
“My mom cleaned houses, worked three jobs, to give us a better life, in a city that too often fails families like ours,” says Adams within the TV spot.
Adams — who was born in Brooklyn’s Brownsville and raised in South Jamaica, Queens — mentioned if elected he would “fight” to make sure all Big Apple residents have “a safe and secure future.”
“We have to invest in early childhood education, universal childcare, and affordable housing. That’s how we really make a difference, because it shouldn’t matter who you are or where you live,” he mentioned. “We all have a right for a safe and secure future. That’s what I would fight for as mayor.”
The advert will hit the airwaves within the 5 boroughs sooner or later this week, based on Adams’ marketing campaign.
Adams is the heavy favourite within the Nov. 2 election, when he faces Republican candidate Curtis Sliwa.
Sliwa has boasted of his personal road cred and outsider standing whereas campaigning towards Adams, a former NYPD captain.
“The choice is somebody up in the suites like an Eric Adams — a professional politician — or somebody down in the streets and subways — that’s Curtis Sliwa,” Sliwa said in in an ad released last week. “I’ve got the touch with the common man and common woman.”
Adams has raised much more marketing campaign money than Sliwa, the Guardian Angels founder and media character.
Fundraising figures launched Friday by town Campaign Finance Board confirmed that Adams raised $2.4 million for his marketing campaign between Aug. 24 and Sept. 27, and ended the reporting interval with about $7.7 million. Sliwa, for his half, raised $200,000 throughout the identical time interval, and has simply $1.2 million in his marketing campaign coffers.