Environment and nature activists name for EU ban on fossil gasoline promoting

193

THE HAGUE, Netherlands — A coalition of greater than 20 environmental and local weather teams launched a marketing campaign Monday calling for a ban on fossil gasoline promoting and sponsorship throughout the European Union, just like bans on tobacco promoting.

More than 80 Greenpeace activists blocked the doorway to Shell’s oil refinery within the Dutch port of Rotterdam to attract consideration to the launch of the European Citizens’ Initiative calling for the promoting ban.

The motion comes lower than a month earlier than the beginning of the United Nations local weather summit, COP26, in Glasgow. The 12-day summit goals to safe extra bold commitments to restrict world warming to properly under 2 levels Celsius, with a aim of maintaining it to 1.5 levels Celsius in comparison with pre-industrial ranges.

Activists used floating cubes emblazoned with fossil fuel-linked ads to dam the doorway, together with the protest ship Beluga II, with the phrases “Ban Fossil Fuel Advertising” strung between its two masts. Activists additionally climbed a 15-yard oil tank and hooked up commercial posters subsequent to Shell’s brand.

Greenpeace climate activists paddle ashore after Dutch police broke up a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
Greenpeace local weather activists paddle ashore after Dutch police broke up a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
AP

“I grew up reading signs about how cigarettes kill you, but never saw similar warnings in petrol stations or fuel tanks. It’s frightening that my favorite sports and museums are sponsored by airlines and car companies,” Chaja Merk, an activist on board the Greenpeace ship, mentioned in an announcement launched by the group. “Fossil fuel adverts belong in a museum — not sponsoring them.”

Shell mentioned the corporate is investing billions of {dollars} in “lower-carbon energy. To help alter the mix of energy Shell sells, we need to grow these new businesses rapidly. That means letting our customers know through advertising or social media what lower-carbon solutions we offer now or are developing, so they can switch when the time is right for them.”

Police moved in to interrupt up the demonstration, boarding the Beluga II and detaining activists. More have been detained on the oil tank. In complete, 22 activists have been arrested and an extra 32 issued with fines, police mentioned.

Shell mentioned it respects the best to peaceable protest, “if it is done safely. That is not the case now. The demonstrators are illegally on our property, where strict safety protocols apply,” the corporate mentioned.

Greenpeace climate activists block the access on the staircase of a fuel storage tank as others stage a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
Greenpeace local weather activists block the entry on the staircase of a gasoline storage tank as others stage a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
AP

Calls for fossil gasoline promoting bans are gaining traction. Earlier this yr, Amsterdam imposed a ban within the metropolis’s metro community on adverts linked to what it referred to as “fossil products” reminiscent of gas-powered automobiles and low cost airline tickets. The municipality referred to as the transfer a primary step in a wider transfer to take away such adverts from the Dutch capital’s streets.

The marketing campaign for a regulation banning adverts linked to fossil fuels throughout the EU wants to collect 1 million verified signatures in a yr. If it succeeds, the EU’s govt Commission has to take a look at the request, however shouldn’t be obliged to take motion.

“This legislation would increase public awareness of products and technologies that are responsible for climate change and other environmental and health harms,” the environmental coalition mentioned on its web site.

Greenpeace climate activists stage a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
Greenpeace local weather activists stage a protest at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
AP

Coinciding with the launch, Greenpeace’s Dutch department revealed a report accusing main vitality firms of huge scale “greenwashing” of their promoting campaigns — defining the time period as “as a combination of both fossil fuel companies’ advertisements promoting genuinely climate friendly initiatives, as well as their advertisements that promote false climate solutions as ‘green.’”

The examine analyzed greater than 3,000 adverts on social media by six vitality firms and concluded that 63% amounted to greenwashing.

“We can confidently say that all the companies in the dataset are greenwashing, as their advertisements do not accurately reflect their business activities — either through an over-emphasis on their ‘green’ activities, or an under-emphasis on their fossil fuel activities,” the report mentioned.

Greenpeace's Beluga II carries a banner reading "Ban Fossil Fuel Advertising" as it blocks part of the port at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
Greenpeace’s Beluga II carries a banner studying “Ban Fossil Fuel Advertising” because it blocks a part of the port at a Shell refinery in Rotterdam, Netherlands, Monday, Oct. 4, 2021.
AP