Charities in Singapore get artistic to unfold festive cheer


SINGAPORE – Hoping to faucet the Christmas spirit, The Food Bank Singapore is placing a spin on its year-end donation drive.

Modelled after the Advent calendar, which counts all the way down to Christmas, its marketing campaign calls upon donors to gather a sure merchandise day-after-day, akin to biscuits or jam.

At the tip of the 10-day problem, they’ll drop off the gadgets at 80 assortment factors islandwide, together with malls, supermarkets and petrol stations.

The charity, which serves 300,000 beneficiaries, together with youngsters from low-income households and household service centres, hopes its marketing campaign will develop into a vacation custom for households whereas giving again to the group, mentioned Ms Jessie Tan, a senior administration affiliate at The Food Bank Singapore.

Other charities have additionally discovered artistic methods to unfold the festive cheer.

Since Dec 10, migrant employee organisation ItsRainingRaincoats has been receiving hand-wrapped items from members of the general public.

These embody Bluetooth earphones, water bottles and umbrellas – gadgets generally requested by migrant employees served by the charity.

After receiving the items, volunteers will distribute them to migrant employees at numerous building initiatives.

ItsRainingRaincoats’ founder, Ms Dipa Swaminathan, mentioned: “Our dream is to give every migrant worker in Singapore a Christmas present. This year, given the challenges the migrant worker community has faced, there is an even bigger impetus to make this season special for them.”

In September, a pilot programme to permit migrant employees in dormitories to return out into the group kicked off, greater than 16 months after motion curbs have been first imposed because of the Covid-19 pandemic.

The Singapore Red Cross (SRC) has additionally launched a month-long marketing campaign rallying girls from throughout the nation to assist the aged, individuals with disabilities and households in want.

To increase consciousness of the marketing campaign, SRC has partnered feminine influencers and entrepreneurs akin to actress Jaime Teo and radio DJ Jean Danker.

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