Charities get inventive to unfold festive cheer


Hoping to faucet the Christmas spirit, The Food Bank Singapore is placing a spin on its year-end donation drive.

Modelled after an Advent calendar, which counts all the way down to Christmas, its marketing campaign calls upon donors to gather a sure merchandise daily, akin to biscuits or jam.

At the top of the 10-day problem, they will drop off the gadgets at 80 assortment factors islandwide together with malls, supermarkets and petrol stations.

The charity, which serves 300,000 beneficiaries, together with youngsters from low-income households and household service centres, hopes its marketing campaign will turn out to be a vacation custom for households whereas giving again to the neighborhood, mentioned Ms Jessie Tan, a senior administration affiliate at The Food Bank Singapore.

Other charities have additionally discovered inventive methods to unfold the festive cheer.

Since Dec 10, migrant employee organisation ItsRainingRaincoats has been receiving hand-wrapped presents from members of the general public.

These embrace Bluetooth earphones, water bottles and umbrellas – gadgets generally requested by migrant staff served by the charity.

After receiving the presents, volunteers will distribute them to migrant staff at varied development tasks.

ItsRainingRaincoats’ founder, Ms Dipa Swaminathan, 50, mentioned: “Our dream is to give every migrant worker in Singapore a Christmas present. This year, given the challenges the migrant worker community has faced, there is an even bigger impetus to make this season special for them.”

In September, a pilot programme to permit migrant staff in dormitories to return out into the neighborhood kicked off, greater than 16 months after motion curbs have been first imposed as a result of Covid-19 pandemic.

The Singapore Red Cross (SRC) has additionally launched a month-long marketing campaign rallying girls from throughout the nation to help the aged, disabled and households in want.

To elevate consciousness of the marketing campaign, SRC has partnered feminine influencers and entrepreneurs akin to actress Jaime Teo and radio DJ Jean Danker.

Together with different contributors, they hope to lift $20,000 total. Some methods they’re doing so embrace auctioning artworks, making bracelets and taking part in the piano.

The laborious work put in by these charities is paying off.

ItsRainingRaincoats mentioned that within the week since its Christmas marketing campaign was launched, the variety of presents it has acquired is about 20 per cent greater than in the identical interval final yr.

The Food Bank Singapore has additionally seen a 20 to 30 per cent enhance within the quantity of donations it has acquired, in contrast with non-festive months.

The charities hope that members of the general public can donate meaningfully.

Beyond Social Services, which serves youngsters and youth from much less privileged backgrounds, mentioned in an announcement: “Donating items that are less needful is the outcome of not understanding families’ cultures, needs and preferences. For instance, donors give premium baby formula milk but families are unable to continue using the same brand as they can’t afford it.”

Ms Sim Bee Hia, Food from the Heart’s chief govt, mentioned the charity tries as a lot as doable to match gadgets to the dietary wants of particular beneficiaries, akin to giving households with dialysis sufferers more healthy selections.

“Find out the needs of the beneficiaries you hope to help so your good intentions won’t go to waste and will impact someone’s life positively,” she mentioned.

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