Cadillac is updating its emblem … once more.
The model has launched a brand new black and white model of its signature crest on its digital properties and can observe it with a monochromatic illuminated badge that can debut with the Lyriq electrical SUV subsequent yr.
Cadillac final modified its look in 2014 when it began the change from a spherical badge surrounded by a laurel wreath to the broader and sleeker protect that is on all of its automobiles as we speak.
A spokesman informed Fox News Autos that the colour model will proceed on the legacy inner combustion engine fashions whereas the brand new one will roll out with the electrical fashions that will likely be changing them till it turns into an all-electric model in 2030.
“The new crest along with our new tagline ‘Be Iconic’ represent Cadillac’s desire to champion each of us to dream big and become the most aspirational version of ourselves,” he stated.
However, you possibly can already get silvery-chrome badges on a non-electric Cadillac. The Escalade Sport gives them as a part of its Onyx bundle and they are often ordered as dealer-installed equipment on a number of different fashions, according to GM Authority.
The Lyriq has a beginning worth of $58,795, not together with vacation spot fees, and is scheduled to hit showrooms within the first half of 2022.
Credits : foxnews