Britain’s binge on low-cost meals is over, largest rooster producer says


LONDON, Oct 14 (Reuters) – Britain’s 20-year binge on low-cost meals is coming to an finish as meals worth inflation may hit double digits because of a wave of hovering prices all through the availability chain, Britain’s largest rooster producer mentioned.

“Food is too cheap,” Ranjit Boparan, who is called the “Chicken King” and owns the two Sisters Group, was quoted as saying by The Times newspaper.

“In relative terms, a chicken today is cheaper to buy than it was 20 years ago. How can it be right that a whole chicken costs less than a pint of beer? You’re looking at a different world from now on where the shopper pays more.”

He mentioned larger costs have been inevitable due to inflationary pressures all through the availability chain.

Food costs rose by 0.2% in annual phrases in August, in accordance with official shopper worth information, breaking a nine-month run of declines.

Reporting by Guy Faulconbridge; enhancing by Sarah Young

Shelves empty of fresh chicken in a supermarket, as the number of worldwide coronavirus cases continues to grow,  in London, Britain, March 15, 2020. REUTERS/Henry Nicholls