“Amazon has been kicking sand in the face of independent bookstores for decades now,” he stated of the corporate he refused to call in his new e book, as a substitute referring in print to the agency based by Jeff Bezos as “the jungle.”
The hardback model of his new novel, “The Every” — a tech satire follow-up to his 2013 Silicon Valley novel “The Circle” — will as a substitute solely be bought in impartial bookstores and on-line on his publishing firm, McSweeney’s, when it’s launched Tuesday.
As a bonus to get readers into shops, it’ll have at the least 32 completely different covers which can be randomly distributed.
“One of the themes of the book is the power of monopolies to dictate our choices, so it seemed a good opportunity to push back a bit against the monopoly, Amazon, that currently rules the book world,” Eggers informed the Times.
“So we started looking into how feasible it would be to make the hardcover available only through independent bookstores. Turns out it is very, very hard,” he admitted.
He told the Los Angeles Times in a separate interview that warehouse employees needed to “inspect each box going out to make sure it’s not somehow going to Amazon.”
“Every distributor has a relationship with them, such that if they distribute a book at all, it has to be distributed through Amazon,” he additionally told Vanity Fair.
“They have the opposite of an exclusive, I guess, which is to say nothing will go out without their participation.”
As nicely as combating again over Amazon’s management on e book gross sales, Eggers stated he needed to “drive a few people to look around the corner and see that there’s a little store there that might benefit from a purchase or two.”
“Without them, we wouldn’t exist,” he informed Vanity Fair, recalling his early days hauling McSweeney’s journal round on the subway and going to “any community bookstore in Brooklyn or St. Mark’s Bookshop in downtown Manhattan, or Shakespeare & Company, and just say, Hey, you want this? And they would say, sure, and that was it.”
“It was this unbelievably human process,” he recalled.
“It’s a small gesture but more so than anything it’s a way to partner with the bookstores that made McSweeney’s possible,” he stated of his block on Amazon.
Still, regardless of his efforts, “The Every” will finally make it into Amazon’s on-line retailer when it’s launched as a paperback and book subsequent month, with out the unique covers of the hardback.
Not that Eggers is more likely to see it usually: He nonetheless makes use of a dated flip cellphone, solely just lately received Wi-Fi and writes on an almost 20-year-old laptop computer that has “never been connected to the internet,” he informed the LA Times.
McSweeney’s writer Amanda Uhle conceded to the New York Times that the preliminary ban is “not going to break the whole system.”
“We’re not trying to do that. But if we have opened a door for someone to walk outside and into the shop around the corner from them, and discover what’s there, that’s a win,” Uhle stated.