Amazon providing reductions just like Black Friday ones — however earlier

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Amazon on Monday turned the newest on-line retailer hoping to entice shoppers to buy early for the vacations, saying reductions just like these discovered on Black Friday.

Amazon joins Target, Pottery Barn, Ulta Beauty and others launching early vacation promotions with hopes {that a} wider window for buyers to make purchases will assist ease provide chain hiccups which have left some retailer cabinets naked and delayed packages.

The e-commerce firm final yr launched its annual on-line deal occasion Prime Day on October 13, after months-long delays on account of pandemic lockdowns.

Amazon’s vacation reductions, which vary from 15 p.c to 40 p.c, cowl probably the most sought-after present gadgets together with Apple’s Beats headphones, Mattel’s Barbie dolls and wonder merchandise, the corporate mentioned.