Amazon bets on Black Friday offers in early vacation procuring push

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NEW YORK, NY, Oct 4 (Reuters) – Amazon.com Inc (AMZN.O) on Monday grew to become the newest on-line retailer hoping to entice shoppers to buy early for the vacations, asserting reductions much like these discovered on Black Friday.

Amazon joins Target (TGT.N), Pottery Barn (WSM.N), Ulta Beauty and others launching early vacation promotions with hopes {that a} wider window for buyers to make purchases will assist ease provide chain hiccups which have left some retailer cabinets naked and delayed packages. learn extra

The e-commerce firm final 12 months launched its annual on-line deal occasion Prime Day on October 13, after months-long delays resulting from pandemic lockdowns.

Amazon’s vacation reductions, which vary from 15% to 40%, cowl essentially the most sought-after reward objects together with Apple Inc’s Beats headphones, Mattel Inc’s (MAT.O) Barbie dolls and sweetness merchandise, the corporate mentioned.

Reporting by Arriana McLymore; Editing by Jan Harvey

The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020.  REUTERS/Brendan McDermid.