Alpine aiming to ‘max out’ automotive gross sales in Europe earlier than any international enlargement

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Oct 5 (Reuters) – Renault-owned (RENA.PA) sportscar model Alpine needs to increase its international footprint however must be effectively established in Europe earlier than trying additional afield, Chief Executive Laurent Rossi stated on Tuesday.

Speaking to Reuters forward of the announcement of Alpine’s plans for endurance racing, Rossi didn’t rule out an eventual presence in Asia and the Americas however stated that was not below present consideration.

Renault is absent from the U.S. market, after two earlier failed makes an attempt, however has a robust presence in Latin America. Alpine additionally has a workforce in Formula One, with the United States a key marketplace for the game.

The model at the moment focuses on the A110 mannequin however three new sporty electrical automobiles are as a result of come on stream from 2024.

Rossi stated rising gross sales in Europe was a right away precedence. Alpine offered 1,200 automobiles within the first half of this 12 months, largely in France, Germany and Britain.

“The U.S. is 50% of the sportscar market. The Renault Group is not in the U.S. for good reasons. It exited the U.S. twice. We need to make sure that if we make a return, it’s a successful one,” he stated when requested about that risk.

“We would probably err on the side of caution because you can’t really mess up a third time. And the Alpine brand is in a rebirth so we have a lot of things to accomplish first, to establish it as a solid, graduated brand in Europe.”

Rossi stated Alpine would use the Renault Group’s community of sellers in Europe to drive development and hoped the following era of automobiles would promote in a lot better numbers.

Reporting by Alan Baldwin in London; Editing by Lisa Shumaker

People look at an Alpine A110 Legende GT sport car  during its unveiling at the Studio Alpine in Boulgone-Billancourt, near Paris, France, March 3, 2020. REUTERS/Charles Platiau/File Photo

The Alpine logo is seen on the new Alpine A110 sports car during the inauguration of the new production line in Dieppe, France, December 14, 2017. REUTERS/Charles Platiau/File Photo

People look at an Alpine A110 Legende GT sport car  during its unveiling at the Studio Alpine in Boulgone-Billancourt, near Paris, France, March 3, 2020. REUTERS/Charles Platiau/File Photo