BRACKLEY, England, Oct 4 (Reuters) – British sailor Ben Ainslie joined forces with the Applied Science division of Formula One’s Mercedes motor racing group on Monday to launch his newest marketing campaign to win the America’s Cup.
Ainslie will skipper Britain’s problem to holders Emirates Team New Zealand for the world’s oldest sporting trophy, with James Allison as technical lead as Chief Technical Officer for each INEOS Britannia and Mercedes-AMG Petronas.
German naval designer Martin Fischer will lead the design idea for Ainslie’s third consecutive America’s Cup problem, which can as soon as once more be backed by chemical compounds big INEOS and its founder and chairman Jim Ratcliffe.
“Formula One and the America’s Cup share this common theme that you need to be excellent in the sport and the technology,” Ratcliffe instructed a briefing on the Mercedes group headquarters on the outskirts of Brackley in central England.
The America’s Cup has at all times been outlined as a design-driven occasion, with the quickest boat rising because the winner, and in latest editions it has reached new ranges of technical sophistication and velocity with craft which “fly” above the water on hydrofoils.
“The boat wasn’t good enough,” Radcliffe mentioned of the British group’s try to win the America’s Cup in Auckland in 2021, including that the group would even be placing collectively among the greatest sailors underneath the command of veteran sailor Ainslie.
“We’ve brought in some fresh new talent,” Ainslie mentioned of his new-look group, which can embrace British sailor Giles Scott, who received gold within the Finn class on the Tokyo Olympics.
The venue and timing for the thirty seventh version of the America’s Cup has but to be determined, with a return to Auckland not dominated out regardless of high-profile disagreements inside New Zealand.